The Himalayan region has a climatic and geological diversity unlike anywhere else on the planet. As the highest place on earth, no place is closer to the sun than this land of Mount Everest. The fertile valleys of the Himalayas possess a soil that is incredible rich in minerals upturned from deep within the earth during their formation many, many years ago.

Because of these unique growing conditions, the region supports more than 18,000 species of exotic plants, many of which are found nowhere else in the world.

Even more amazingly, the Himalayan people have found healing and health-sustaining properties in more than 8,000 of their native plants. This great wealth of knowledge did not come overnight; it is a tradition that has been nurtured and passed along since the very beginning of human civilization.

Over the centuries, traditional health practitioners have passed down anecdotal evidence of the power of goji to each generation.

From its discovery in the Himalayas, to the present day, those who know of the remarkable goji are awed by its unmatched health-promoting powers. In fact, the people of Central Asia cherish this little berry so much that they devote two weeks every year to festivals in its honor. From ancient times, medical texts have declared it to be superior for fortifying and maintaining the health of the entire body.